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Huddersfield based PR consultants Melanie Hill and Alex Mason have been appointed to handle public and media relations strategy for Daval Furniture.
The pair’s brief includes increasing footfall to the company’s showroom in Slaithwaite and raising awareness of the Daval brand and its products, along with providing a press office function.
From its site in the foothills of the Pennines and adjacent to the Leeds/Liverpool Canal, Daval designs and manufactures bespoke fitted kitchens, bedrooms, bathrooms and home offices in line with the latest trends and technologies. Providing high quality and sustainable solutions for whatever shape or size of room is the company’s USP.
Hill and Mason, who are based at the Heritage Exchange in Lindley, have collaborated on several projects over the last 18 months. Their joint clients include Inspire North, a charity which provides support for people affected by domestic abuse and mental health issues across the North of England, and Secured Communications, the San Francisco headquartered tech company behind secure videoconferencing platform, Mercury.
Hill said: “We’re delighted to add Daval to our portfolio of clients. We’re looking forward to further increasing awareness of the company which has a proud family heritage and a strong tradition of high-quality craftmanship.”
Mason added: “Daval is a long-established business based in Huddersfield and operating across the UK with 100 retail partners. We’re really pleased to be supporting a local business that hails from Yorkshire but has positioned itself at the fore of the kitchen, bedroom and bathroom industry.”
Daval was founded by cabinet maker David Bodsworth and his wife Alyson in July 1978. From its beginnings in a small shop in Milnsbridge, Huddersfield, the company has grown into large premises in Slaithwaite, which comprise manufacturing, offices and showroom sections, along with 70 staff and an annual turnover of £6m.
The company is now run by the couple’s three sons with Simon, 37, as managing director, Paul, 35, operations director and James, 33, design director.
Simon Bodsworth said: “Alex and Mel’s excellent knowledge of the national and regional media landscape will be instrumental in further establishing our brand and profile, positioning us as a leading manufacturer of high-quality, bespoke furniture.”
Renowned for its quality, Daval products can be found in select stores across the UK. Daval’s showroom at Spa Fields Industrial Estate, New Street, Slaithwaite, Huddersfield, HD7 5BB is open to the public to browse. Due to current Covid restrictions appointments should be made by calling 01484 848500 or emailing enquiries@daval-furniture.co.uk
Hill began her career working as a journalist for her hometown newspaper, The Batley News, before moving to West Yorkshire Police as Media and PR officer for the Bradford district. She later held roles with British Transport Police and was UK Head of Communications for DB Cargo before establishing Gravity PR in 2018.
Mason worked as a brand manager for fashion retailer, TOPSHOP/TOPMAN – part of the Arcadia Group – until 2012, before holding senior marketing and PR roles at Mamas & Papas and a West Yorkshire PR agency and then founding Alex D Mason PR in 2017.
