PR duo secures brief with US tech company behind Super Bowl and NASCAR comms

Tuesday, 14 July 2020

Huddersfield based PR consultants Melanie Hill and Alex Mason have been appointed to handle UK public and media relations strategy for US based tech company, Secured Communications.

The brief is the duo’s first international contract together after teaming up to work on joint PR projects over the last 18 months.

The pair will direct ongoing PR strategy for the San Francisco headquartered tech company’s secure videoconferencing platform, Mercury, in the UK and across Europe, as well as acting as its  press office.

Hill, who founded Gravity PR in 2018, said: “We are delighted to have been chosen by Secured Communications to direct its PR strategy for Mercury in the UK and Europe. Mercury is set to revolutionise the videoconferencing market with its highly secure, encrypted video and audio-conferencing product for businesses, based on technology already trusted by many law enforcement agencies around the world.

“The technology behind the product has already been successfully used in the US during major events including the Super Bowl, NASCAR, the Stanley Cup playoffs and many more security operations.”

Mason, who founded Alex D Mason PR in 2017, said: “Melanie and I are delighted to have secured our first international client after collaborating on several PR briefs over the past 18 months.

“Our approach has proved popular with businesses looking for flexible, multi-skilled PR and media relations support without the commitment and investment often associated with agencies.”

Hill began her career working as a journalist for her hometown newspaper, The Batley News, before moving to West Yorkshire Police as Media and PR officer for the Bradford district.  She later held roles with British Transport Police and was UK Head of Communications for DB Cargo before establishing Gravity PR in 2018.

Mason worked as a brand manager for fashion retailer, TOPSHOP/TOPMAN – part of the Arcadia Group – until 2012, before holding senior marketing and PR roles at Mamas & Papas and a West Yorkshire PR agency and then founding Alex D Mason PR in 2017.

John Parkinson OBE, the UK based president of Secured Communications, said: .“We were very impressed by Melanie and Alex’s work on the PR launch for Mercury in the UK and we are delighted to welcome them on board for the longer term.

“The shift to work-from-home in the corporate world during the COVID-19 pandemic has underscored the need for secure, reliable communication. There is a great demand for a videoconferencing platform that allows users to meet securely without running the risk of disruptions or hackers obtaining sensitive data.

“Our PR activity in the UK and Europe will focus on driving home  to business leaders the need to protect their most sensitive communications and stay in control of vital information.”

Mercury allows users to host videoconference meetings privately and securely via web browser or mobile device without disruptions or leaks of sensitive information, helping businesses to minimise the risk of losses through information hacking, reputational damage and data breach.

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