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Time For a Spring Clean

Here in the UK we’re entering week 3 of the lockdown in response to the spread of Covid-19. Many people are working from home. It’s a good opportunity to get those jobs and tasks done that we’ve been meaning to do for ages, including having a good Spring clean of our websites and social media channels ...
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Case study: Jetset Not Just Travel

Case study 09 April 2020 Client: Jetset Not Just Travel Jetset Not Just Travel is an award-winning travel consultancy in Huddersfield, West Yorkshire, which is run by husband and wife team Rachael and Colman Coyne. The brief: Jetset Not Just Travel approached Gravity PR in October 2019 to provide strategic PR and communications to increase brand awareness. The company, founded in 2013, had built up a solid client base and was looking to expand this further to a wider audience whilst still retaining its core values of providing an excellent, personal and reliable service. The strategy: Crucial to the company’s ...
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Case study: Inspire North

Client: Inspire North Inspire North’s HQ is in Leeds. The charity provides support for those affected by domestic abuse and mental health issues, as well as providing housing support across the North of England. Inspire North has over 500 employees and 3,000 service users across all its functions. It placed 29th in the Sunday Times list of ‘100 Best Not for Profit Organisations to Work For in 2020’. Mel & Alex: Melanie Hill, founder of Gravity PR and Alex Mason, of Alex D Mason PR, have a modern and flexible approach to how they work together. They each have their ...
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Mel and Adam

The knock-on effects of Covid-19

It's a worrying time for businesses as the knock-on effects of the Covid-19 pandemic begin to take hold. Having an effective communications and PR strategy is essential in times of crisis. So, Alex D Mason PR and I have put together our five top tips to help local businesses navigate their way through the situation from a communications point of view. 1.   The number one rule is to always be honest. People understand that things are difficult at the moment because everyone is in the same boat, so don’t try to sugar-coat things and claim that everything is fine and ...
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Why Yorkshire folk are naturally great at PR

There’s something about being able to say you’re ‘Yorkshire born and bred’. I’m very proud of my roots. There’s an honesty about this county. We say what we mean, and we mean what we say. As the owner of a Yorkshire PR agency, that down to earth, no-nonsense attitude is what drives me. I’ll never over-promise or wrap things in cotton wool and sprinkle glitter over the top – I’ll say it how it is, it’s the way I’ve been brought up. Clients appreciate that openness ...
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What is the Heart of PR

What is at the heart of PR?

Everyone’s heard of PR, but many people haven’t got a clue what it actually is. Some might think it’s got something to do with writing press releases, organising events or having extravagant long lunches in posh restaurants. I’ve worked in the media and PR industry for over 20 years and I can’t ever remember having an extravagant working lunch. The chance would be a fine thing, never mind being able to find the time! ...
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